About Me

How it all began...

  Hi there! My name is Michelle Watson, and I want to begin by thanking you for visiting my website!    

  I first began making my own hair care products about 17 years ago. I severely damaged my hair during an at home treatment, and knew that no store product was going to save my hair, and that a salon was only going to cut my hair all off! At that time my hair reached to the middle of my back. So yes, I was kicking myself and in a panic! LOL I had begun doing research on natural ingredients, as I was interested in learning how to make my own all natural soap and, if I enjoyed it the process,  eventually build a business with it, so I already had a ton of  ingredients stashed away in my home. I decided to blend together a few oils and butters. I began using my concoction as an all over lotion for my hair. After several days of continuous use, I saw a vast improvement in the texture of my hair. I saw first-hand that there's something wonderful to making and using products created from natural ingredients. I continued making and using my oil and butter creation ever since.  

In 2009, I came across a You Tube video on how to make body butter. I was fascinated! I began searching for more videos, and began researching ingredients once again! After trial and error, I finally got my body butter recipe down pat and thought Hmmmmm….what else can I create? Lip balms came next!  

In 2012, I decided to put my creativity to work and launched CAN U DIG IT, and began making the best natural skin care products I could. A friend told me about Etsy, so I created a shop, but I was totally clueless as to what to do with it, so it just sat there in limbo for years =( So seeing that online sales was out of the question, I focused on family, friends, co-workers, and then word of mouth. In 2017, I relocated to a very rural area in South Carolina. I wanted to keep my business going, but the only way to do so would be online. So here I am! I’ve done my research, and got my shop up and running, as well as my website, where I can provide all natural skin care products to everyone =) 


I have always strived for perfection in everything that I do. If my name is attached to it, it has to be done right! Therefore, I take great pride in my creations, because a lot of research and thought has gone into every single one of my products to ensure that my customers, and myself, are using a product that gets the job done and is enjoyable to use.  

So with that, thanks again for stopping by, and if you have any questions or concerns, do not hesitate to contact me.

Enjoy your day =)